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How to grow your Organic Search Traffic?Estimated 3 min read

March 24, 2019 by in Marketing

What is Organic Search Traffic?

There are many visitors on your site, some come through referrals, some are paid & some visits your website through the search engines i.e. Google or others. The traffic that drives to your website through search engine listings(without giving Ads) is the Organic Search Traffic.

According to a research, most of the traffic that gets converted into customers are generally the one that comes from the Organic Search & so, it’s very important to grow your organic search traffic.

Important things to remember while hunting down for Organic Search Traffic:

  • Make your content Unique & Fresh:

The content that you provide on your website shouldn’t be copied from any other sources as Search Engines are smart & they do regular checks for the duplicate content. Here’s a link to the tool to check for duplicate content. Always do this check before posting content on your website.

Tool for Duplicate Content Checker

Duplicate Content Checker

  • Write blog regularly:

Write blog regularly to increase your Organic Search Traffic. Choose the topics wisely on which you are going to blog. Always make sure that there are no grammatical errors in your content.

  • Choose your host wisely:

While deploying a website always choose your host wisely. Don’t go with free or cheap hosting ever. To improve your Organic Search Traffic  always prefer a trusted hosting companies like HostGator or SiteGround. According to a research if your website loads slower than six seconds than it’s a signal to change your host or optimise your website speed performance.

  • Optimise Images on your Website:

Always optimise your images & compress them for faster loading. You can use this few online tools to compress your images without compromising on Quality of the Image. Tool for major Image formats:

  1. JPEG
  2. PNG

Also, remember to deploy Content Delivery Network(CDN) for improving image performance on your website. Don’t forget to specify image’s Title, Alt Text, Image Caption & Description.

Image Optimisation

Image showing how to optimise your images on website

  • Optimise your permalinks:

Permalinks are the permanent static hyperlink to a particular web page or entry in a blog.Optimise your website’s permalinks & make it simple to read. Most of the website’s loose organic traffic due to unoptimised permalinks. See the image below for more details:

Image showing best Permalink Setting

Here’s the best setup for Permalink Settings on your website.

  • Create & Submit Sitemaps:

According to Google, A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. You should always create & submit the sitemaps to Google Search ConsoleAlso, enroll in Google Analytics to track your search traffic.

Google Search Console's Sitemap Submitting Page

Screenshot showing Google Search Console’s Sitemap Submitting Page

This was all folks.The above-mentioned techniques will help you increase your organic search traffic Add a comment below to ask any questions.

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One Comment
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